About Us
ConnectPlusSport is a sports business agency dedicated to unlocking the full commercial potential of sports in marketing. We work at the intersection of brands, sports properties, athletes, fans, and media, transforming connections into measurable value.
About Us
Through strategic partnerships, sponsorship activation, and experiential marketing, we help organizations move beyond visibility to create meaningful engagement within sports culture.
Our approach combines commercial strategy with cultural insight, enabling us to build ecosystems that benefit every stakeholder. From developing grassroots sports initiatives to structuring high-value sponsorships and creating immersive fan experiences, ConnectPlusSport bridges the gap between sport and business
What we do
Our services are built to help teams, brands, and leagues grow faster, engage fans deeper, and create meaningful partnerships.
Sports Events & Experiential Marketing
Creating Unforgettable Sports Experiences
From concept to execution, we design and deliver immersive sports events and brand activations that engage audiences, build emotional connections, and drive real impact.
Sponsorship & Commercial Partnerships
Turning Partnerships into Profit
We connect brands with the right sports properties and structure high-value partnerships that deliver measurable commercial returns and long-term brand equity.
Athlete Representation & Endorsements
Building Athlete Brands Beyond the Game
We help athletes grow and monetize their personal brands through strategic positioning, endorsement deals, and long-term commercial
Grassroots Sports Development
Growing the Future of Sport
We develop and manage grassroots programs that drive participation, nurture talent, and create meaningful social impact through sport.
Standard Chartered - Belt & Road Relay (Africa, 2019)
Our team created a digital-first fan engagement campaign featuring athlete collaborations, street football events, and short-form content designed for social platforms. The campaign included pop-up football challenges in high-footfall locations, where fans could participate in freestyle competitions and win exclusive merchandise. Athlete ambassadors and creators amplified the campaign through social media storytelling.
Barclays Premier League Trophy Tour (Nigeria)
We delivered a premium fan engagement platform centered around the Barclays Premier League Trophy Tour hosted in Lagos.
The event blended media access, celebrity engagement, and fan interaction, featuring football legends and broadcast personalities. Fans were given rare proximity to the trophy, creating deep emotional resonance and shareable moments.
Why Choose Us
Built by fans. Trusted by the industry, teams and brands across the continent.
David Lee - Director, Sports Innovations
"ConnectPlusSport has transformed our marketing approach. Their expertise in sports marketing has significantly boosted our brand visibility and fan engagement."
Get in Touch
@info.sportsconect.com or pay us a visit at